We all know that Facebook is the hot social media on the buzz right now and apparently many companies and entrepreneurs are trying to vye for ad placement on their site. But while that is a hot topic in the presses, step on the brakes. Are you really expecting results by placing ads on Facebook?
First, you have to do the numbers. Consider your target audience, check out the potential help it can provide in generating revenue and see who are already there. Marketing research still has to come into play and for most companies, feasibility studies are still a must.
As for…
Do you ever sit back and wonder, with all the social networking, email blasts, and online endeavors (article marketing, online banners, SEO, and more), does grassroots marketing still exist? And more than that, is grassroots marketing still an effective way to advertise your business?
The answer to both is yes.
Types of grassroots marketing
There are several types of grassroots marketing efforts still in existence today. Some of them don’t have anything to do with, or have very little to do with, the Internet. Special events, partnerships, and permission marketing (getting permission from your target audience members to keep marketing to them) are…
Now that companies are suffering from the turnstile economy, expect branding to take a plunge as well. People in various positions are bound to focus a lot on what measures they can do to save their companies from experiencing losses although it is apparent that they are imminent occurrences that all business ventures are bound to experience soon.
So where does brand marketing go from here? For sure, it will become a forgotten alternative. Marketers will still push for it but bulk of the marketing and promotional strategies will be cut.
Branding has been an overlooked hindsight and from the looks of…
Using products or services in a storyline can probably help a gain consumer attention. Normally, scripts and storylines would initially capture their attention but eventually, it may all boil down to what brands they may see in the setting.
The holidays are fast approaching and for some people, spending the holidays with their loved ones with that of their true stories of the past is something that helps push products with twists as enjoying products now compared to before mainly because they never saw it when they were away from home.
Check out this campaign made by Best Buy in time for…
For pizza store owners, trying to balance the amount of stuff you put into you pizza is a dilemma. However, one thing you should watch out is ripping of your customers and at the same time adhering towards franchise standards and requirements, something that cannot be negotiated.
Hell Pizza made that prime mistake and outside that some franchise owners placing their rights in jeopardy, they may find themselves worst off than where they started.
Such is a medium for most franchise owners. Do not compromise product quality for the sake of greed. There is a certain level of quality that they have…
For most companies, setting out and marketing is as simple as setting up appointments and offering services or products to anyone they deem qualified and interested. But while any marketing professional would be equipped with the usual marketing paraphernalia such as flyers, brochures and company profiles, make sure that you also know the company mission and vision by heart.
The company mission and vision is normally included in the company profile. But have you ever asked yourself if you actually know what it stands for? In theory yes, but internally and digestively, chances are you are missing a point or two.
Why…
Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into mind?
Through the years, packaging has done a great deal of associating products with a particular brand or product. Cans, bottles or even plastic containers follow a certain pattern or shape that make them easily identifiable in the eyes of the consumer.
We have also seen a lot of evolution, changes from one packaging to the other yet retaining the essence through color and the familiar logo on the side.…
People in marketing today initially believe that the key towards successful marketing is all about promotions and building rant over any product or service. But before you do that, have you ever given it much thought on looking deeper on the product or service? Have you checked the relationship of the commodity with the brand you are trying to build?
Brand essence is that single thought that reflects the soul of the brand’s core identity. There is always are relationship and while any marketer can go on and rant that he will penetrate this and that, unless you know what your…
Have you ever experienced how hard it is these days to get your ideal domain name? Many say that the best domains end with a .com or a .net. But for most companies, particularly the standard names without a hitch, you may have to turn to other domain name extensions or improvise your domain name by practices like perhaps adding dashes or numbers to it.
With that said, is it hurting your potential target in saturating the market in cyberspace. Definitely! One thing you have to note is that when logging on the World Wide Web, people assume that you have…
These days, if you happen to find yourself being made into a doll-like figure, you are popular. Especially if you are a sensation like in the world of sports, chances are you may find a weird looking doll that has a big head with a spring used as a neck to connect to the doll body. These are known as bobbleheads, a popular commodity especially in the world of celebrities and familiar figures we see today.
You can practically spot them at the games like baseball and basketball. Familiar figures like Shaquille O’ Neal and LeBron James. If you are a…
The Simpsons have long been a successful animated series and is actually on their 19th season. There is no question that despite some debate over the manner of production that this cartoon series has had, people just love them regardless of what is being said. And Burger King knows this all too well.
Burger King has been known to make good in investments and partnerships. Apparently The Simpsons has become a lucrative tie-up. So with their tie-up, you can just imagine the impact that it will have in the industry, something like bringing together two powers for a wider area of…
One thing you will notice is that there are certain levels of degree when it comes to supporting a certain product or service. To most, a simple Powerpoint presentation will do but to the more advanced, using effects or even video presentations are gaining more popularity.
Normally we would see these done in place of the paperworks use to present in company. This is not to say that all companies should use it, but piling up some pictures and perhaps videos can really impress your client.
Below is a video I personally made for a friend. It is not that…
As far as Internet Marketing is concerned, article submissions is certainly one of the common practices you will find. But while you may think that article submissions is mainly for the sake of establishing an individual as far as his ability to write, check out the bio-box and you will certainly find a link to a certain website.
The initial understanding would be that this is where the author originated from. However, take a look at his other articles, you will find a different URL. Does this author hold plenty websites you may ask? Well perhaps not.
That is where you get link…
Can a voice be a brand?
Not on its own, necessarily. But it can be a part of a brand, especially if it’s associated with a mammoth advertising and cultural icon.
Case in point: Pop ‘N Fresh, aka “The Pillsbury Doughboy,” the mascot of The Pillsbury Company. His instantly recognizable “ho ho ho” catch phase, uttered when he’s poked in the stomach, has been heard in Pillsbury television and radio (and now, Internet) advertisements since 1965.
At the time of his public debut, Pop ‘N’ Fresh’s voice was provided by actor Paul Frees (also known as the voice of Boris Badenov on The…
Can the car you own indicate your presidential candidate preference? According to a recent marketing research study of 11,142 vehicle owners by Kelley Blue Book, it does.
Conducted September 19 through October 8, the survey concluded the following:
One thing that most business have to devise is how to be different over their competitors. There are key elements and strategies used and one thing that we have heard for sure is that of ISO certification.
ISO certification is a seal that can be used by companies who have gone through proper audit in their overall operations. Certain levels of work output and end process service and products are studied and if a company follows the right procedures, chances are they can get ISO certification in no time.
Being ISO certified is no easy task. But rest assured that once you do…
We have seen a lot of athletes make it big in the world of endorsements and for former high school phenom Lebron James, who would not want to have him as a model endorser? But considering the large number of athletes also being signed up for endorsement deals, it all boils down to leverage on who can really rack the sales in.
For Lebron James, there is no doubt that as an individual, he is a walking endorsement. But for him to really sit on top of the world, being part of a championship team is perhaps what can really elevate…
Are you up to date with the current problems that local markets are trying to cope up with? Well for sure, many are advising consumers to buy local. Why? For one, there is no telling how you can properly address the importation issue and the health risks involved if applicable.
We have seen imported goods from China slowly being gunned down due to inferior quality as far as materials and ingredients into their evolving products. While they are something different and new, that is perhaps the case.
Being branded imported is certainly something that many regard as superior. But not anymore. These…
One thing you would hate in business is discovering your products with problems and deficiencies. Recalls are normally in order but that is just the point; it hurts your credibility as a whole.
Just take a look at these three companies that sells hot and cold packs. After discovering that their product were found to be containing anti-freeze ingredients. The brands were under Surgipack, Soft R&R and Osim all of which were found to have ethylene glycol.
These hot and cold packs are known to be innovations for treating muscle strains and bodily parts as well as helping contain temperature levels for some private…
In height of the consumer behavior against brand preferences these days, don’t be surprised if second-rate brands take the limelight. After all, these brands are known to have lower prices yet provide practically close to the same quality as leading brands.
For example, take a look at current leading consumer brands like Cadbury, Campbell and Kraft. They are bound to feel the decrease in demand. Being an established brand, they have prices that they can command. But this was before the debacle that hit us. Today, people are looking towards competing brands that are offering lower prices because they are competing…
