ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Martha Stewart Living | Beneath the Brand

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Martha’s Brand Taking Hit

What names spring to mind as the A-list brands - in people terms? I think of Oprah,  Donald Trump, and Martha Stewart. Undoubtedly each one has made their name stand out and many times had their names drug through the mud. Martha’s brand and her company, Martha Stewart Living, may be taking another huge hit to the Martha brand all over shattered tables.

Although no recall was ever initiated and eventually the tables were redesigned, a law suit against Martha Stewart Living over the table glass shattering and not issuing refunds could cost the company - let me rephrase that…