Some may debate the origin of viral marketing, but Seth Godin explores the concept in detail in his book “Unleashing the Idea Virus.” The point of viral marketing is to create something so unusual and appealing that it spreads like a virus as people tell others.
Mastercard has harnessed this with a series of television commercials and online vignettes starring Indianapolis Colts quarterback, Peyton Manning. Online, one can enter his own name and a name of a friend, and it will create a customized vignette that is quite entertaining. The user is then able to share the vignette with a friend…
Focusing on the plight of many Americans and their fight with rising fuel prices and economic woes, strain has hit the pockets of many. Reduce and reuse is the focus and keep the credit cards in the wallets. The finance charges are just another added fee not needed.
So, how does a company focus on being smart with others’ money? MasterCard has the perfect way to show debit users they understand times are tough, struggles will be a part of life, but you can overcome and continue to keep going. “Making it through the day: priceless.”
The answer: Mr. Bill. Yes. Mr.…
