McDonalds has announced the return of its seasonal pork sandwich, the McRib. While it is familiar to most, promoting it to gain more consumer awareness is still needed. But while traditional marketing is bound to be turned to, McDonalds has reportedly partnered with Myxer, a hyper-targeting ad service to help promote it via mobile.
McDonald’s is spreading the word via ads that invite consumers to text the word “MCRIB” to 69937 to get free mobile content, such as ringtones and wallpapers touting the McRib. Moroch, Dallas, handles the regional account and reached out to Myxer for the mobile platform.
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Adgabber points us to a funny spot from McDonalds who is continuing their aggressive push into the high end coffee market. It does a good job of taking the coffee shop experience to the every day Joe in an attempt to change the perception that high-end coffee is only for Philosophy majors. This is an interesting entry in the constant battle between the likes of Starbucks, McD’s and Dunkin Donuts.
I have to admit, I love a Starbucks Mocha but I haven’t been brave enough to try McDonalds version. Anyone out there who can vouch for…
Looks like companies are again reaching into the depths of their marketing knapsacks and pulling out the old mom card again.
We all know the power moms wield in the purchasing world, and in today’s tough economic times companies are bringing the focus back to what potentially could be their biggest supporter: mom.
Disney, for example, will launch a new website specificially designed to capture a mom’s attention with its tips and advice on everything kid related.
McDonald’s is also using the power of moms to help combat its fat-influencer image. Apparently the moms will report on everything from where the company gets its food…
In Sweden, these everyday outdoor posters were turned into interactive posters to allow users to “sort their head out.” The purpose of the campaign was to promote coffee drinking and the sale of coffee from McDonald’s for only one euro.
What do you think of interactive media campaigns? Are they effective? Does this campaign get the McDonald’s coffee message across?
Source: Ads of the World
