A picture paints a thousand words and in the world of advertising, if you don’t know how to really express the message you are trying to make, expect some bad karma coming your way. At least this was the scenario when by J&J’s McNeil Consumer Healthcare unit made it appear as if children were a burden to new mothers.
As a result due to a mass lambasting of the said ad seen at the motrin.com, many furious mothers showed what they thought of the ad through one of the hottest social media devices in the world today, Twitter.
The ad has since…
Looks like companies are again reaching into the depths of their marketing knapsacks and pulling out the old mom card again.
We all know the power moms wield in the purchasing world, and in today’s tough economic times companies are bringing the focus back to what potentially could be their biggest supporter: mom.
Disney, for example, will launch a new website specificially designed to capture a mom’s attention with its tips and advice on everything kid related.
McDonald’s is also using the power of moms to help combat its fat-influencer image. Apparently the moms will report on everything from where the company gets its food…
