On September 1, a man passed away. This man’s voice had been heard countless times by millions of people. Yet most people would not be able to tell you his name.
The man was Don LaFontaine, and his claim to fame, his brand, was that of the movie trailer guy. His voice had been featured in thousands of movie trailers, as well as on various TV shows, commercials, and more. Don had not set out to create a brand, but his distinctive voice quickly catapulted him to the upper echelon of voice actors.
A brand sets you apart and communicates a message.…
We have seen most movies come out as Dolby Surround and THX. Now you can add AdLabs to the list as this mode of entertainment has become a matter of branding when sounds are concerned.
Well you can just imagine the difference. Others have turned to building their own home theatre systems but nothing beats the movies. However, viewers now are getting wiser. The quality of sound should be as perfect as the film that they will be watching and AdLabs has joined the fray.
“In line with the Reliance ADA Group’s philosophy for a single monolithic consumer entertainment brand ‘Big,’ India is the…
Batman is out to save Gotham again with the theatrical release of the Dark Night Movie. The marketing team behind the comic icon is making an aggressive push to promote the new movie, including a run of the previous Batman movies on cable stations such as TNT/TBS (Arnold as Mr. Freeze? Clooney as Batman? Come on.)
The brand known as Batman has an amazing following and the digital tools available today have created numerous opportunities for individuals to share their experiences and passion for the brand.
People can related to the brand because they have a desire to be a hero in some…
A movie promotions powerhouse it is not. But Kmart is determined to change that.
Aiming to lose its ugly duckling status as a licensed merchandise partner to become an official promotional partner, Kmart is leveraging its 1,400 stores to develop a more expansive entertainment strategy.
How did they come to this point? Their customers told them. Customers “respond very favorably to entertainment properties,” Kmart explained.
But what about the competition…Walmart and Target? Not so much. Calling this lack of entertainment property promotions a “potential white space,” Kmart saw an opportunity and went all carpe diem on it.
Kmart Strategy
Then: Pulled together some in-store signage…
With Unilever leading the marketing trail!
Pond’s is partnering with Universal Studios in an extensive marketing campaign to promote its Clean Sweep makeup removal towelettes in conjunction with the launch of Mamma Mia in movie theaters. Although the brand will not actually be integrated into the film, Pond’s is linking with every other aspect of the movie’s marketing.
AdAge explains, “The effort includes an online contest to vote for the next top singing Dynamo and a sweepstakes for a trip to the film’s London premiere. The company is also touting Ms. Baranski, the film’s 56-year-old co-star, as the ideal Pond’s woman with…
The bloody billboard was created to promote Kill Bill for TV2. Kill Bill was a pulp fiction, two-installment movie directed by Quentin Tarantino and starred Uma Thurman.
This billboard in New Zealand showcases Thurman’s character,dressed in the now-famous yellow jumpsuit, swinging her sword and splattering the sidewalk, the street and some nearby cars with lots of blood.
How would like Kill Bill promoted all over your car?What do you think of this billboard? Know of any other billboards that leave a mess behind?
Source: Trendhunter
Courtesy of an advanced screening of the highly anticipated movie, Sex and the City: Get Carried Away, I bring you this trend watch.
This summer’s sure-to-be BLOCKBUSTER hit does not disappoint. For Sex and the City fans, it is a must see.
Not only does the storyline pick-up right where the HBO series left off and all loose ends thoroughly addressed, but to the glee of this marketer, the product placement is SEAMLESSLY infused into the plot of the flick.
Sex and the City has always been known to drive trends, whether it’s the spike in the sale of Jimmy Choo’s, Manolo Blahnik’s or Cosmopolitans,…
The Academy Awards only received 32 million viewers this year, which may not sound that bad until you consider it’s the lowest number since Neilsen began compiling data on the show.
The reasons? Let’s see, could it be that this year’s Oscars were about as lackluster as they come. All the glitterati were on their best behavior. No political rants like those of Susan Sarandon, Tim Robbins or Richard Gere. (Well, maybe one, but it was tame.) No truly inspiring acceptance speeches like that of Mickey Rooney from the ‘82 Oscars. No nothing. It just lay flat with nothing to intrigue, inspire or enrage…
