ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Music Marketing | Beneath the Brand

Monthly archives

New Kids Comeback

Okay, sadly, I admit that I know the words to several New Kids On The Block songs. Imagine my surprise when I saw a NKOTB video playing on VH1 the other day. At first I thought it was a flash back piece but noticed the date at the end as 2008. What?! A comeback.

The boys are back and have debuted at #1 on the Billboard pop charts. In this day of choreographed dance steps and enhanced voices is this too little too late or is the timing right for these guys to reach out their audience and revitalize their careers? What do…

Clorox Gives Up Manufacturing Cleaning Products, Enters Music Business

OK, the first part of that headline is not true, but the second part is. Clorox, the company known for its cleaning products, has put out its first album, called The Blue Sky Project: A Clorox Charity Collection.

Clorox Blue Sky ProjectThe project contains seven songs, five of which were created for the company’s TV advertising campaign. In contrast to older Clorox ads that used upbeat jingles, the “new ads use ethereal orchestral music and pop tunes to sell the company’s line of bleaches, disinfectants and other home-cleaning products,” says the Wall Street Journal.

The Journal goes on to say that Clorox is not the only company to…