When producers have to work on given budgets, it can cover as much as cutting off your prime stars. But while that is one solution as far as satisfying the financial cuts hinted at the expense of keeping soap operas or TV shows on the air, it may also be disastrous since for most shows, it is really the actors/ actresses that carry the whole show and make it a hit.
Such is a dilemma that NBC had to undergo to keep its show, “Days of our Lives” on the air for at least another 18 months. Cut from the show…
In the early days of TV, program sponsorships was an advertising mainstay. (See video below) NBC, for example, once offered programs like “Colgate Comedy Hour,” “Kraft Television Theater,” “Philco Television Playhouse” and “Dinah Shore Chevy Show.” Those ended when bearing the entire burden of production costs became, well, unbearable.
This upcoming season NBC is going “back to the future” and reviving the sponsorship model. Liberty Mutual Group will be sponsoring a pair of two-hour movies under the banner “Liberty Mutual Presents…” Apparently, that won’t be the only such endeavor. “[T]his deal with Liberty Mutual is the centerpiece of the kind of deals we want to…
