Two of Philadelphia’s news publications recently drew ire for publishing false ads for fictional airline, Derrie-Air. The Philadelphia Inquirer and Philadelphia Daily News placed false ads in their newspapers complete with a fictional website, FlyDerrie-Air.com. The tongue-in-cheek campaign, meant to test the reach of the pubs in print and online, describe a new way to fly. (They recorded a click-through rate of 1.25% compared to average of 0.5%) Derrie-Air determines your ticket price based upon your weight. Of course, given the recent pricing moves by domestic airlines consumers would flock to the these ads due to curiosity or sincere interest. Ethicists decry the campaign but I…
The Wall Street Journal will be launching a glossy magazine, titled WSJ, this coming September.
The September launch will occur with the magazine being distributed inside 800,000 copies of the Weekend Journal in the U.S., 80,000 copies in Europe and another 80,000 in Asia.
The prototype page you see below was published on AdAge.com.
WSJ publisher, Ellen Asmodeo, already has a multitude of committed advertisers. According to AdAge, “WSJ has more than 28 advertisers so far, Ms. Asmodeo said. That’s pushing the perfect-bound page count past the original plan of 100. Christian Dior, DKNY, Abercrombie & Kent and Bottega Veneta lead a list…
