You may think it’s your grandfather or your father. But try asking your college-going younger brother.
A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well.
Mainstream newspaper readership is declining everywhere, and yet college newspapers are still very much alive. The eye-opening facts:
* 76% read their paper in the past month. For dailies, it is 92%.
* Despite internet usage gaining strength, the print edition still gets more eyeballs.
* 73% say they look at the ads in their college paper.
* Top areas of interest? Entertainment news, sports, and current…
As of about a month ago, I worked in the advertising business. Specifically, the newspaper advertising business. For one of the largest daily newspapers in our area.
I worked there - until I was laid off. Along with 20+ others, in various departments, throughout the building.
Needless to say, the newspaper business is not doing so well these days.
I specifically saw it in terms of the advertising. Companies and individuals are much more likely to advertise online now. Whether it be for real estate, employment opportunities, or whatever - in-print is no longer the most effective advertising avenue available.
Now, as I job…
I really didn’t need to read it to know it. I’ve counted various newspapers among my clients since becoming self-employed. When my freelance assignments slow down, I know ad money is down. But the picture painted by an article in Editor & Publisher is murkier than I thought. E&P says, according to new data released by the Newspaper Association of America, “…total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006—the most severe percent decline since the association started measuring advertising expenditures in 1950.”
The newspaper used to be the best place to get noticed. Now the…
