Any brand worth its salt can produce a great promo or ad whose impression lasts a few years in the minds of its consumers. But a more telling example of greatness are the few brands that achieve an impression over several generations. That’s a brand worth not only its salt, but also its bologna.
In 1904, the entrepreneur-immigrant who was also a prescient marketer, Oscar F. Mayer, began branding his company’s meats to capitalize on their popularity. His was one of the first companies to volunteer for testing product purity in the US.
The first Oscar Mayer Wienermobile was created in 1936.…
