My daughter is isn’t quite a teenager just yet (only 11) but she already embodies the traits of this hard-to-reach group of potential buyers.
A recent study by OTX suggests that while teens aged 13-17 spend about 11.5 hours per day online interacting with social network sites and general browsing, the group still prefers face-face interactions with friends and shopping.
Check out these statistics:
Knowing this information might not help you execute your next campaign, but these types of insights are priceless when you are trying to develop ways to tackle this unique consumer group.
