Who doesn’t love the Wonderbra ads? I mean they are always so humorous in a subtle sort of way. You have to
honestly appreciate the subtlety and humor in the creative from Wonderbra. Well when they come out with a new ad, you expect that same sort of humor.
Well not this time! Wonderbra apparently though it was time to lose the subtlety with this in your face ad.In Germany, theses ads were used in outdoor ad shells. The Wonderbra ad uses the Wonderbra as quite the weapon of mass destruction in this smashing ad.
What do you think of this German Wonderbra…
If you live anywhere remotely close to where I do, then I know you too are fighting the heat!
In India, Kelvinator Air Conditioning is doing this promotion to show off the “ultracooling” capabilities of their products. In order to do so, they have attached nameplates to outer fences with the message that there product keeps your home so cool that even polar bears can live there!
What do you think of this promotion?
Is it effective advertising for the product and company? Is it an appropriate fit for the country? India?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s…
GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.
The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets are being cleaned as well.
GreenGraffiti™ is completely carbon neutral and contributes in a unique way to a healthier environment.
So yes, it is more environmentally friendly to advertise using water (which is pretty much what all is being used to clean the streets) but how much…
The UK is celebrating summer with this newest promotion from Krispy Kreme!
Krispy Kreme has created the world’s first (living) grass flip flops, said Trendhunter.
Believe it or not, each one of these flip flops has over 5,000 blades of grass growing from its sole. These babies won’t survive on their own though! If you take care of and water them, they will last you over four months.
Free pairs will be given out to stressed London commuters so they can relax in their own mini-parks, wherever they may be, the Trendhunter article concluded.
What do you think? Good idea? I think it’s very…
Boral cement trucks have taken a creative approach to green messaging by using the bodies of the cement barrels as an advertising technique.
These hippie like trucks are painted with the messaging: Happily powered by natural gas.
What do you think of this green messaging? It is a very creative way of getting across the environmentally friendly message!
What other creative green messaging have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is…
Celebrate the jazz! The following three ads are celebrations of jazz music, jazz radio and jazz festivals!
1.) Swept Away by the Music!
The Wreckhouse Blues and Jazz Festival celebrated the launch of the festival with these outdoor ads!
2.) Play that Funky Music!
The Stockholm Jazz Fest used existing posted to get across the message of the upcoming events! I love the use of this saxophone and the microphone on these posters!
3.) The Ticket to the Concert!
What better way to promote an upcoming event than on the keys of a piano. These tickets were created to celebrate an upcoming concert at a jazz…
Advertising is hitting the streets in all shapes and forms these days including on public transportation! What do you think of the following three very creative uses of busses?
1. National Geographic
There is no better way to promote programming on the National Geographic Channel than using the artwork of a shark with its’ teeth strategically placed on the doors to simulate “taking a bite.”
Source: Small Business Commandos
2. Dr. Best Toothbrushes
Who doesn’t love a flexible head toothbrush? What do you think of this creative placement of a toothbrush ad?
Source: Design Idea
Because of the routes of these two buses they often were…
Flip flop maker, Havaianas, is creative not only with their footwear design, and other products, but in their advertising too.
The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns. Havaianas also makes their presence by sending exclusive flip flops to Oscar nominees, as well as key global opinion leaders.
One of their most recent guerrilla promotions was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out.
Think this guerilla campaign is great? What do you think about this other new product they are trying?
The latest product from the company is…
Check out this very intriguing Subway ad!
At first glance, it actually looks like the individuals in the picture are in the grocery store. Very realistic!
These wraps were actually used around the pillars in the subway stations near the location of a new shopping market to promote the grand opening.
I have seen some very cool Subway advertising in the past, but in my opinion these seem to be the most realistic of any I have seen! What do you think? Have you seen any ads quite this realistic?
Do you think this was effective advertising?
HomePlus thinks so! Their sales exceeded 550% of…
“Off road” vehicles take this outdoor rugged message to their most recent ad campaigns.
The following two ads are from Mercedes Benz. The G-Class line of vehicles stands for perfect performance in every vehicle; therefore the company used rocks and sand in their most recent ad campaign to get this message across to consumers.
What do you think of the ads? Do they get the message across?
Have you seen any other brands that have used this advertising technique? I think there are many other brands out there that could take advantage of this technique of advertising. You?
Science World is known for their very creative optical illusion like ads. The most recent one actually appears as though beavers have eaten through the middle of the the trees.
What is really going on in this ad?
There is simply a wrap around sign of a high resolution photo of an actual tree eaten by a beaver.
What do you think of this optical illusion? Would it get your attention?
Source: Ads of the World
The Australian clothing line, Ksubi, has built “The Bombed Mache.” Instead of using a fancy, elaborate design mechanism for their store, they opted for a much simpler, cheaper and earth-friendly shop concept.
According to Trendhunter, “The Bombed Mache” is Ksubi’s own rendition of a socially-conscious, earth-loving retail store. Eighty percent was built from cut-and-paste, throw-away cardboard and some other reusable refuse.
Trendhunter goes on to describe, that “The Bombed Mache” is located in the middle of a suburban neighborhood in Melbourne, so it still offers the same superb shopping experience to its hip target market despite its shanty-looking appearance.
The creators of the cardboard…
Remember the story of King Midas?
King Midas was a greedy king who wished that whatever he touched would turn to gold, and ended up starving himself because all the food he touched turned to the valuable metal.
According to livegrids, the project by an unknown rebel street artist questions the necessity of various objects in our daily life. The artist has been painting water fountains, public telephones, dustbins and other public stuff around the streets of Barcelona to put his message out.
What do you think of the message being sent here? Is it effective? Would it be more effective if the…
Yoga has become a popular hobby around the world and yoga schools and classes are coming up with some very clever advertising including “bendy” straws and posters that fold and bend. What is the newest creation in the world of yoga advertising?
That’s right. Yoga street signs.
A series of yoga classes in India have become very popular based on some innovative advertising. The ads which direct people to the location of the yoga classes look like roadsigns, and when you are driving will certainly make you look twice.
Would these road signs get your attention while driving or walking through town?
Source: Livegrids
…
How does the average swimwear company sell their products? Magazines? Storefronts?
Well Blush swimwear decided to take their creativity to the next level and create a“Stop Nudism” campaign. In Germany, the company used statues that were already in the streets as models with stickers encouraging people to stop nudism, by buying their swimwear.
What a way to sell bikinis!
What do you think? Do these advertising techniques catch your attention? Do they sell more bathing suits?
Source: Trendhunter
Lux Silk Nourishment used this very creative outdoor campaign to promote silky skin from using their products.
In Jakarta, India, the bark on these trees was used to represent dry skin and the shoes added were doing their best to make them look good. Maybe this goal wasn’t reached, but the advertising strategy used by Lux sure drew a lot of attention!
Source: Ads of the World
