Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into mind?
Through the years, packaging has done a great deal of associating products with a particular brand or product. Cans, bottles or even plastic containers follow a certain pattern or shape that make them easily identifiable in the eyes of the consumer.
We have also seen a lot of evolution, changes from one packaging to the other yet retaining the essence through color and the familiar logo on the side.…
We all know that the tobacco is in a bind these days as the whole world has practically condemned them. Apparently advertising mediums have been restricted and we no longer see the aggressive ads that we used to see.
But while that is a given, some tobacco brands like Virginia Slims have turned to alternative measures of building their brand, one of which is offering a new color for its usual packing. We know Virginia Slims to be a feminine-type of a cigarette and by emphasizing on its purse pack line, it is obvious that they are gearing towards a more attractive…
One of the better ways to establish brand identity is through packaging. Shapes and colors are one of the easiest things that a person associates brands with. There have been a lot of companies who have been successful using this, particularly Coca Cola which has carved a niche out of its bottle and familiar red and white design. Its wavy white line below its name is often overlooked but is really something that identifies the Coca Cola trademark.
While many are trying to focus on other areas such as taglines or monikers, it is best to come up with the basic…
Over the weekend, I went with some old friends from college to eat at this little “hole in the wall” seafood restaurant in St. Augustine. When I say St. Augustine, I say that loosely because the address may technically be St. Augustine but the restaurant is in the middle of nowhere, with nothing around it for miles. It sits on a portion of the St. John’s River that has extremely black, dark water and alligators. When you first drive up to the place, the parking lot is packed, which is always a good sign for a restaurant, but the building itself looks like a shack.…
Aren’t those pretty bottles? I sure think so.
I haven’t tried the product yet, but every time I see the T.V. commercial, I make a mental note to pick it up next time we’re at the store.
Oh, and these breakfast bars? So good! And their quirky, fresh name just seals the deal for our family.
As all of you Vodka drinkers know, Absolut has a number of varieties in the Vodka they sell; the varieties range from special packaging to limited edition bottles to unique and one of a kind flavors.
So what is the latest and great in Absolut products? Trendhunter describes that Absolut is “looking for people who are proud of who they are. This targets are huge demographic, most of which have a high standard of living and are ready to spend a lot of money if they feel it’s important to make a strong statement.”
What is this strong statement? 311,000 Absolut Color…
