In Sweden, these everyday outdoor posters were turned into interactive posters to allow users to “sort their head out.” The purpose of the campaign was to promote coffee drinking and the sale of coffee from McDonald’s for only one euro.
What do you think of interactive media campaigns? Are they effective? Does this campaign get the McDonald’s coffee message across?
Source: Ads of the World
The great people at PhotoshopDisaster show us how the poster girl for Grand Theft Auto IV might be packing something extra…that being an extra finger. If you take a look at this image — you can see that there is suppose to be a thumb somewhere holding the lollipop. One would assume it is inside of the fingers, resting on the palm. Look again…count…1..2..3..4…5..plus thumb? Yes…correct. Or incorrect actually. This image has been used to promote GTA4 for over a year. You’d think for recording breaking sales of 3.6 million in the first day, Rockstar Games would pay a little more attention on its 6-fingered poster girl.
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