You may think it’s your grandfather or your father. But try asking your college-going younger brother.
A recent study found that college students are addicted to college newspapers. I found this was true in my own research as well.
Mainstream newspaper readership is declining everywhere, and yet college newspapers are still very much alive. The eye-opening facts:
* 76% read their paper in the past month. For dailies, it is 92%.
* Despite internet usage gaining strength, the print edition still gets more eyeballs.
* 73% say they look at the ads in their college paper.
* Top areas of interest? Entertainment news, sports, and current…
The Wall Street Journal will be launching a glossy magazine, titled WSJ, this coming September.
The September launch will occur with the magazine being distributed inside 800,000 copies of the Weekend Journal in the U.S., 80,000 copies in Europe and another 80,000 in Asia.
The prototype page you see below was published on AdAge.com.
WSJ publisher, Ellen Asmodeo, already has a multitude of committed advertisers. According to AdAge, “WSJ has more than 28 advertisers so far, Ms. Asmodeo said. That’s pushing the perfect-bound page count past the original plan of 100. Christian Dior, DKNY, Abercrombie & Kent and Bottega Veneta lead a list…
Two recent vodka ads get the “eww” award for the day. They may be disturbing, they may be off-color, and that’s the point—because they also cut through the noise. It’s hard to get through to us. Not because we are thickheaded but because as plugged-in Americans, we are so marketing savvy. And (for better or worse) this visceral reaction is one way to still get through to us. Two examples of the power of “ew” are Svedka Vodka’s “Fem Bot” ads and Belvedere Vodka’s, er, well, girl next to the crotch ad.
The Svedka ad campaign features a rather well-endowed robot…
