Advertising is hitting the streets in all shapes and forms these days including on public transportation! What do you think of the following three very creative uses of busses?
1. National Geographic
There is no better way to promote programming on the National Geographic Channel than using the artwork of a shark with its’ teeth strategically placed on the doors to simulate “taking a bite.”
Source: Small Business Commandos
2. Dr. Best Toothbrushes
Who doesn’t love a flexible head toothbrush? What do you think of this creative placement of a toothbrush ad?
Source: Design Idea
Because of the routes of these two buses they often were…
The likes of Red Bull, MTV, Nike, and Sony Music are now enabling users—to buy, that is. It’s like a one-step program for impulse buyers, where viral video meets e-commerce, where advertisers connect with social media users. A company called Splashcast released a tool that turns online videos into impulse buying opportunities. It’s called “HotSpot.”
Here’s how it works: HotSpot enables marketers to tag objects — like a chair or a table lamp — inside a published video. You click on the highlighted item and see a sponsored message and a link to the purchasing page.
The first thing that came to my…
Flip flop maker, Havaianas, is creative not only with their footwear design, and other products, but in their advertising too.
The Brazilian brand is known for their use of wildly bold colours and fun, vibrant patterns. Havaianas also makes their presence by sending exclusive flip flops to Oscar nominees, as well as key global opinion leaders.
One of their most recent guerrilla promotions was a giant sculpture, shaped like a Havaianas sandal, with flowers sprouting out.
Think this guerilla campaign is great? What do you think about this other new product they are trying?
The latest product from the company is…
