Have you ever given the shape of a Coke in Bottles? How about the shape of the can of Spam? If you are asked to define a particular image, what comes into mind?
Through the years, packaging has done a great deal of associating products with a particular brand or product. Cans, bottles or even plastic containers follow a certain pattern or shape that make them easily identifiable in the eyes of the consumer.
We have also seen a lot of evolution, changes from one packaging to the other yet retaining the essence through color and the familiar logo on the side.…
One thing you would hate in business is discovering your products with problems and deficiencies. Recalls are normally in order but that is just the point; it hurts your credibility as a whole.
Just take a look at these three companies that sells hot and cold packs. After discovering that their product were found to be containing anti-freeze ingredients. The brands were under Surgipack, Soft R&R and Osim all of which were found to have ethylene glycol.
These hot and cold packs are known to be innovations for treating muscle strains and bodily parts as well as helping contain temperature levels for some private…
If you think business is bad these days, guess again. Not all are caught up in the financial crisis mess and while many are resorting to cost-cutting measures, some businesses can do well by being on the offensive.
Marketing at this time and age is perhaps the best strategy and time to do so. Why? for one, businesses are floundering and while conserving and saving is a given, it is also an opportunity to realign product knowledge and preference to consumers who want to spend wisely and with the best.
It is true that people today are saving but it is likewise…
CBS just crossed over into the brand extension zone. Or rather, they are making it easier for consumers to re-enter The Twilight Zone. In June, CBS Consumer Products unveiled “Television City.”
An executive at CBS said: “Television City will become the umbrella title for all our classic TV shows…will offer marketers…the ability to engage millions of consumers.”
With distinctive packaging and signage programs, this initiative offers classic TV series to both consumers and retailers:
The Twilight Zone, Cheers, Mighty Mouse, Beverly Hillbillies, The Little Rascals, Dynasty, The Love Boat, Taxi, and Rawhide.
Expect to see the first products under the “Television City” banner in 2009.
Source:…
Everyone’s talking about measurement of results these days, and “intent to buy” is considered an important way to measure a campaign’s success. That’s why a recent report by research firm Advertising Perceptions is noteworthy:
Cross-platform exposure to advertising results in higher intent to buy. Here’s what the study examined: beer, apparel, automotive, consumer electronics and toiletries.
**TV produced weak intent to buy on its own.
**If you add online ad exposure to print campaigns or TV, consumer intent to buy goes up.
**When two or more media were included, all of them showed lift.
**Intent to buy also goes up when brand names are thought of…
