ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Promotion | Beneath the Brand

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Emotional Branding Can Do the Trick

Using products or services in a storyline can probably help a gain consumer attention. Normally, scripts and storylines would initially capture their attention but eventually, it may all boil down to what brands they may see in the setting.

The holidays are fast approaching and for some people, spending the holidays with their loved ones with that of their true stories of the past is something that helps push products with twists as enjoying products now compared to before mainly because they never saw it when they were away from home.

Check out this campaign made by Best Buy in time for…

New Jelly Belly Flavor

Who doesn’t love Jelly Bellies?  Let me tell you, I LOVE Jelly Bellies!  My favorite flavor?  Popcorn!  Believe it or not, there is someone out there (me!) who is addicted to the popcorn flavored Jelly Bellies.

Popcorn is only one of the 50+ flavors ingeniously created by Jelly Belly.  And this simply was not enough for the brand so they went to consumers to vote for a new flavor, via a promotion they called the Dream Bean Challenge.

So, who was the winner?

Açai Berry won and beat out the other flavorful finalists, which included honey, sublime chili lime, Thai iced tea and…

Celebrate the Olympics with Condoms!

A Chinese condom manufacturer, Elasun, is celebrating the Olympics in a refined, elegant and classy way: with clever Olympic themed condom advertisements.

The ads show athletic stick men with condoms in place of various sports apparatuses such as basketball nets, bicycle wheels, archery targets and gymnastic rings, explains the Trendhunter article.  The most creative of the series of ads? The ribbed condom  used to symbolize the water surface in swimming.

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Elasun’s slogan, translated into English, is “Sports make you health.”

In the closing of the Trendhunter article, the author says,  “The Telegraph (UK) reported that “Olympic villages are reputed to be hotbeds of…

Taste the Victory: Coke Zero

Coca Cola is rewarding U.S. residents above the age of 13 year to a free 20-ounce bottle of Coke Zero!Why, might you ask?

The “Taste of Victory” promotion, and soda giveaway,  is a celebration of the Coke Zero 400, which is the 18th race of the 2008 NASCAR Sprint Cup season held in Daytona Beach, Florida, win by Kyle Petty, one of Coke’s 13 sponsored drivers.

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To claim your Coke Zero, you need to hurry up and visit the Coca-Cola Zero website by July 13 and follow the instructions to receive a coupon for the free 20-ounce bottle.

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In addition to the free soda giveaway,…