ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Public Relations | Beneath the Brand

Monthly archives

Gold is the Key!

I try not to ever double up on what I write for one blog on another.  However I thought this idea was so creative and fun that I had to double up  and share that the Golden Magazine will be hitting newsstands soon!

A new magazine is actually going to launch with a golden touch! Literally!

Kohl magazine will celebrate it’s launch with a cover that actually includes 91 grams of gold and 622 diamonds on the cover.

According to Trendhunter, it is estimated that this one magazine will cost $10,000 to produce!!

Kohl magazine is the UAE’s first and only women’s lifestyle and fashion…

Nike’s New Shoes - Good PR?

The next big thing!  Human Shoes!? Nike seems to think so!

Or do they?

nike_human_shoes2-731531.jpg

Personally, I find Nike’s new “Human Shoes” very odd, but definitely unique. And getting a lot of attention!

And I also question if anyone will even purchase these new shoes; let along wear them!

Maybe the PR they are receiving from the “shoes” is what they are looking for as opposed to the sales!

nike_human_shoes1-752128.jpg

However, if you are in the market for a pair of human shoes, check out Nike stores worldwide!

What do you think of this idea from Nike?  Would you ever purchase (and wear) a pair?

Do you think Nike…

DC Spinsters. Do NOT Imitate

McCain caricatureAs we are thrust into this political season, it is hard not to take note of the grandiouse marketing moves each political party makes as they vie to be top dog. Casual observers can easily take note of the machine at work grinding out ads for radio, TV, outdoor, door-to-door, and telephone. Ever more now the web has created a new way of disseminating the brand message, solidifying it in time as a historical record. This week in US politics, the two presidential candidates were both caught flipping positions on previously stated Obama Caricaturepositions. In the business world, we know it is…