In Good Times and In Bad

It always baffles me that one of the first areas to be cut during “economic hard times” is the marketing department and marketing budget. Do the powers that be that run these companies think that they are just going to sell and market their products and services by osmosis? The truth of the matter is that the company can offer the best product or service in the universe, but if nobody knows it exists or if consumers are not consistently reminded that it exists, then it is all for not.So, should marketing efforts come to a screeching halt during economic…