All business are in a slump these days and while many are cost-cutting, Kia plans to add more marketing support in the form of adding interactive advertising to its usual list of traditional marketing. Broadening the scope and minimizing the need for providing information that inquiring customer may have does seem to be a viable solution considering you whittle down the people you transact with.
At least the people who come through the door have minor concerns already since most of the car features have already been covered via the interactive advertising phase.
“When consumers get down to deciding on…
We survived the Christmas holiday. Black Friday was nearly a month ago, and since then it has been “Shop, Shop, Shop.”
But now we face the new Black Friday. The day after Christmas is filled with people rushing to the stores to make exchanges of their gifts. And retailers are jumping on this opportunity to take another shot at the pocketbooks of consumers.
Major retailers like Wal-Mart, Target, and Circuit City are having huge sales with door-busting deals comparable to what was seen during last month’s Black Friday. For some retailers, like Circuit City, which has already closed a large number of…
One thing about building brands is that they have to collect good countries of distribution in their fold. This means prioritizing profitable and revenue promising countries but for some companies, there is more than just building a brand. It is about catering to a market that has promise and will really buy your brand.
LG Collins has done such a tactic and while others are apprehensive, it remains that LG Collins is making hay while the sun is shining. Africa may not look like a promising country but if you want sales and product preference, never look at the country…
Christmas is 70 days away and no thanks to the tension being brought by the world economy today, people are thinking of how to save on holiday expenses. There will be cutbacks for sure and while many would want to spend the holiday of cheers generously, there are just obstacles and financial constraints to consider.
For the businesses still standing, the strategy is to sell Christmas decors and gift ideas early. The approach is quite simple. Normally, if you do your Christmas shopping early you would surely get good prices and avoid the usual holiday rush. As a retailer, the earlier you…
In the slow season, believe it or not there is a slow season, at Starbucks, the company recently announced they will be offering samplings of summer beverages to increase traffic throughout the summer season.
These sampling events have been in progress in Atlanta, Boston, Detroit, Indianapolis, New York, Philadelphia and Washington for a few weeks and consumers are getting free small iced coffees on specific days with some restrictions. Is this a good marketing strategy or simply a way to boost sales?
Another summer promotion from Starbucks, that has a different twist on it throughout the country, is the offering a cold…
