Good marketing involves tapping into basic human emotions. And scents are powerful: they have a way of taking you back in an instant to a time in your childhood (a certain brand of dish soap immediately takes me back to my Grandmother’s kitchen) or of influencing mood (think aromatherapy). So it stands to reason that Scent Marketing is on its way. Intrigued about how to include scent into your branding and marketing? The SCENTworld Conference and Expo 2008 will hit Times Square from June 29th through July 1st.
