Health has always been known to be a need for anyone but the thing is, how can you reach your patients or people who want to live a healthy and worry-free life? Apparently you cannot turn to all the mediums since if ever they would consider featuring a clinic or hospital for that matter, there will be various levels to do it.
Television. Healthcare services can have their share of the prime time exposure but it does not really entail commercials. You can market via television a specific service but the real advertising comes from featuring doctors or an overall assessment…
Did you know that brand leaders among marketing, ad and PR firms are more likely to price their services at a higher level than their competitors and more likely to actually get higher fees?
A report providing insights from 343 marketing, advertising and PR executives called “Fees and Pricing Benchmark Report: Marketing, Advertising, and PR Industry” finds that prices are rising, despite the economic downturn. Data suggests that most firms are not adversely affected by downturns:
* Two-thirds of firms have increased fees for services at least somewhat in the past two years.
* 76% expect to increase their fees at least somewhat…
The answer to the question I posed in my last entry…What brand is this?
Excellent Undergraduate Experience….. Catholic…..
Athletics/Football….. Service:
One of the strongest brands in the nation: The University of Notre Dame
The Princeton Review conducted a survey two years ago asking parents for their top ten list of “dream” colleges for their kids. The University of Notre Dame made number four.
Now back to a previous point about the power of integrating overlapping brand components. With famously loyal alumni, Notre Dame is a prime example of how a tightly wound integration of all its brand components, existing in the mind (and hearts) of…
How do you think about the consumption situation when thinking about a service? Fuzzy categories.
As I mentioned last time, when you think about the concept of college attendance, you have, as a marketer, expectations about the category and its boundaries, but the experience encompasses many aspects of life. A service brand–even more so than a product brand–probably can’t 
“own” any one word when you’re talking about an experience. Virginia Tech’s spokesman Larry Hincker said, “The brand doesn’t come from the words you see. The brand comes from your experiences…”
You’ve got a kind of metaphysical complexity working here, and you’ve also…
