Ask any art director the single thing that has made their job easier in the last few years and they will probably say the computer first, and stock photography second.
In my opinion, both have made the job harder.
Computers have drastically shortened the perceived amount of time needed to create an ad, and stock photography has drastically altered the perception that ads need original images. Those are two pretty big misconceptions.
With time in short supply, and stock so plentiful, most projects look like this: start the job the day it’s due, read the headline that has already been written, search some…
