ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Talent Zoo | Beneath the Brand

Monthly archives

Fun with Fine Arts

Just a quick one today!

Check out how this local museum used fun advertising to promote an upscale exhibit!

To promote an upcoming exhibit at the museum,  the Utah Museum of Fine Arts used these fun house mirrors and blurry windows (to hang in exisiting windows) to promote the message: See the world through the eyes of Monet and 22 other masters. Monet to Picasso, June 23-September 21.

What do you think of the campaign?  I think it’s a perfect fit for the exhibit!  What other creative promos have you seen done for art museums?

Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.…

Up and Down - Three Very Creative Elevator Ads

Elevator advertising has gotten very creative over the last few years. Check out the following three companies that are making elevator doors one of the most

creative and unique advertising mediums today.

1.) Accor

To show their support and sponsorship for the Olympic games, Accor used the play on the relay race to make their elevator doors extra special.

2.)The Insides.

To celebrate the opening of the second BodyWorlds exhibit at the Great Lakes Science Center in Cleveland this elevator doors were used to show the best part of the exhibit!

3.) Scary Movie?

At first glance this elevator door promotion looks like something for a scary…

Credit Cards are Now Cute?

Earlier this week, I did some research and writing on customizable credit cards. You know the ones that you can upload your one photos to the website and design your own credit card?

I thought this was pretty cool and have predications that pretty soon every credit card company will have the ability to offer this personalization to their customers.

In addition to your own photos you can also pretty much customize your credit card by picking an already created designed for you. I personally think that the option to customize increases membership for credit card companies.

Well after finding all of this…

Looking For The Little Idea

dancing0.jpg

You have probably heard about the dancing guy phenomena by now. His name is Matt Harding and he’s a regular fella who is happily dancing his way around the world. Literally. In his latest video on YouTube called, simply, Dancing, he is seen strutting his stuff in 69 different locations around the world, in some pretty amazing places like Tonga and Timbuktu.

Matt, truth be told, is not one of the world’s great dancers. He does this kind of frenetic jig that looks like step aerobics on Red Bull. But his dancing isn’t what makes the videos so appealing. It’s the sheer…

Does Absolut ad campaign designed for Mexico seek reduced market share in the US?

greygoosevodka.jpgAbsolut “In an Absolut world” advertisements are based on the company’s ‘Visionaries’ campaign, but a recent ad doesn’t quite fit my definition of ‘visionary,’ at least if you’re looking forward rather than backward. A description on the Absolut website says the campaign embodies “Bold ideas that can only happen ‘In An ABSOLUT World’.” Advertisements were created through a series of collaborations between ABSOLUT and some of the world’s “leading creative lights” in which the brand realizes their visions. Kanye West and editors from treehugger.com are among those “visionaries.” The vision got a little skewed, however, in an ad aimed at…

What makes a brand stick in your head like a song?

chanel-no-5.jpgI’m easy to please about most matters, but there are some matters I won’t compromise. Among those are the detergent we use (I despise doing laundry), the wines we drink (expensive does not always mean pleasing), and perfume (to avoid that funeral parlor scent). With the perfume, I see I’m in great company because Nicole Kidman is classy. Why do some brands earn a place of reverence?

Crispin Scores Microsoft Account

Statement from Microsoft: “After a thorough review of several creative and strategic advertising agencies, Microsoft has selected Crispin Porter & Bogusky as our creative partner for an upcoming consumer marketing campaign,” It read.  “Crispin was chosen based on their strategic approach, the strength of their creative ideas and the passionate and diverse team of people at the agency.” 
 
Specs:  

  • *It’s estimated that spending on the account is $300 million or more.  *Microsoft spent almost $1 billion on measured and unmeasured marketing in the U.S. alone for 2006
  • *Publicis Groupe’s Fallon was the other finalist in the pitch.
  • *Other competitors previously eliminated - incumbent Interpublic Group…