Is everyone ready?
Ready for the September 28th season premiere of Dexter?
Well, get ready! Check out these cool, glossy magazine covers.
The covers replicate magazines such as Details, The New Yorker, People, Wired and GQ. With story lines like, “Everyone’s Favourite Hacker is Back,” “Dexter Morgan, Why He’s so Killer” and “Serial Sexy, Dexter Morgan Spills his Guts on Life as America’s Hottest Bad Boy.”
The world’s favorite serial killer is coming back for a third season on Showtime and along with these so called magazine covers, some pretty elaborate ad campaigns such as the ‘Bloody Urinals’ and ‘Butcher Shop’ promos, have been…
In Belgium, this creatively and very appropriate promotion was done for Safari Park Beekse Bergen.
The lion was used to promote the Safari Park and what a perfect fit for the meat that consumers purchase at the local butcher!
What do you think? Have you seen butcher paper used for any other promotions? I would be curious to see them!
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search…
Who doesn’t love Jelly Bellies? Let me tell you, I LOVE Jelly Bellies! My favorite flavor? Popcorn! Believe it or not, there is someone out there (me!) who is addicted to the popcorn flavored Jelly Bellies.
Popcorn is only one of the 50+ flavors ingeniously created by Jelly Belly. And this simply was not enough for the brand so they went to consumers to vote for a new flavor, via a promotion they called the Dream Bean Challenge.
So, who was the winner?
Açai Berry won and beat out the other flavorful finalists, which included honey, sublime chili lime, Thai iced tea and…
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London and later expanded to more cities in the United Kingdom and elsewhere. Their ads are always creative, especially when it comes to its famous sales.
The most recent ads depicted shoppers as vultures fighting over pieces on sale and the newest Harvey Nichols ads show us female shoppers as runners in killer heels.
“While the 50% sale ad shows the shopper ready to leave the starting position, the 70% sale ad has her sprinting like mad, detailed a Trendhunter article. These creative ads were done…
Micheal Phelps is on the Corn Flakes box.
Not the Wheaties box.
Wheaties, the Breakfast of Champions, was outbid by Kellogg’s for one of the most popular people in the world. But don’t you worry about Wheaties, the competing cereal signed gymnast Nastia Liukin and decathlete Brian Clay.
Do you believe that Micheal Phelps is sensing animosity from the health food crowd because he signed on with Kellogg’s to promote Corn Flakes and Frosted Flakes, questioned a recent Trendhunter article.
In a recent Adage article, an insert read, “”As an official sponsor of the 2008 U.S. Olympic Team, it is only fitting that…
Ice has been used in a variety of ways for a variety of different for a variety of different companies when promoting their products.
Ice has been used out in the streets to promote products such McDonald’s iced coffee and most recently, Jupiler Blue. Does this big block of ice in the middle of the sidewalk grab your attention?
Or how about the use of Zamboni machines on ice at local sporting events. Check out the most recent use of Zamboni promotion by Schick. Do you get the silky smooth message from the use of ice in this promotion?
Another recent use of…
You have all seen the “don’t do drugs” ads or “this is your brain on drugs” ads, what do you think of this newest don’t do drugs campaign.
This campaign from TAC uses the these license plates to get across the message: If you drive on drugs, you’re out of your mind.
What do you think? Does this campaign reach those most in need of the message? What other anti-drug campaigns have you seen that are effective in reaching the target?
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really…
Every year, people wait for and then plan their schedules around the watching of the Discovery Channel’s infamous Shark Week.
Maybe some of these creative promotions that the Discovery Channel has used over the past couple years contributes to the viewership of the special.
1) Mark Your Calendars!
There was a series of print ads that ran with different variations of shark week on the calendar displayed in the ad.
2) Take a Bite Out of Shark Week
This guerilla campaign was used to attract attention and engage consumers.
3) Ride Along!
What do you think Are these effective promotions of Shark Week? Which one is your…
Who doesn’t love the Wonderbra ads? I mean they are always so humorous in a subtle sort of way. You have to
honestly appreciate the subtlety and humor in the creative from Wonderbra. Well when they come out with a new ad, you expect that same sort of humor.
Well not this time! Wonderbra apparently though it was time to lose the subtlety with this in your face ad.In Germany, theses ads were used in outdoor ad shells. The Wonderbra ad uses the Wonderbra as quite the weapon of mass destruction in this smashing ad.
What do you think of this German Wonderbra…
It’s all fun and game for some companies in regard to the unfortunate mass closing of Starbucks in Australia.
Check out this hilarious ad out of Sydney, Australia from the Dairy Farmers Australia group.
Source: Adland
What do you think? Hilarious?
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is always on the search for cool ads!
If you live anywhere remotely close to where I do, then I know you too are fighting the heat!
In India, Kelvinator Air Conditioning is doing this promotion to show off the “ultracooling” capabilities of their products. In order to do so, they have attached nameplates to outer fences with the message that there product keeps your home so cool that even polar bears can live there!
What do you think of this promotion?
Is it effective advertising for the product and company? Is it an appropriate fit for the country? India?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s…
A Chinese condom manufacturer, Elasun, is celebrating the Olympics in a refined, elegant and classy way: with clever Olympic themed condom advertisements.
The ads show athletic stick men with condoms in place of various sports apparatuses such as basketball nets, bicycle wheels, archery targets and gymnastic rings, explains the Trendhunter article. The most creative of the series of ads? The ribbed condom used to symbolize the water surface in swimming.
Elasun’s slogan, translated into English, is “Sports make you health.”
In the closing of the Trendhunter article, the author says, “The Telegraph (UK) reported that “Olympic villages are reputed to be hotbeds of…
The Royal Bank of Canada used a creative way to collect money for the Blue Water Project. The goal of the project was to keep the water cleaner.
Every donation that was made into the box pushed the inner box down causing the water to rise. Therefore, appearing each donation helped create the simulation more money, cleaner water.
What do you think? I have seen change jars by numerous cash registers and I think this one is a very good attention grabber. What other cool change collection promotions have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com.…
GreenGraffiti™ is an eco-friendly media form which clearly makes the statement that clean is green, starts a recent article on Trendhunter.
The advertising message is simply applied by using a template and a high pressure water sprayer to clean the dirt off of the sidewalks. So not only is the advertisement being revealed but the streets are being cleaned as well.
GreenGraffiti™ is completely carbon neutral and contributes in a unique way to a healthier environment.
So yes, it is more environmentally friendly to advertise using water (which is pretty much what all is being used to clean the streets) but how much…
I have heard so much about these new Macs and seen all of the TV commercials about the ultra thin Mac Air.
What other advertising techniques have been used to promote the new computer? I have been looking! And finally found one!
Mac has literally taken advertising to new heights and used the trays on airplanes to promoted the ultra thin Air computer.
What do you think of the use of trays on airplanes as advertising? Have you seen others?
Is this a strategic advertisement for this computer?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits…
The UK is celebrating summer with this newest promotion from Krispy Kreme!
Krispy Kreme has created the world’s first (living) grass flip flops, said Trendhunter.
Believe it or not, each one of these flip flops has over 5,000 blades of grass growing from its sole. These babies won’t survive on their own though! If you take care of and water them, they will last you over four months.
Free pairs will be given out to stressed London commuters so they can relax in their own mini-parks, wherever they may be, the Trendhunter article concluded.
What do you think? Good idea? I think it’s very…
Boral cement trucks have taken a creative approach to green messaging by using the bodies of the cement barrels as an advertising technique.
These hippie like trucks are painted with the messaging: Happily powered by natural gas.
What do you think of this green messaging? It is a very creative way of getting across the environmentally friendly message!
What other creative green messaging have you seen?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching creative marketing, public relations and advertising ideas and techniques and is…
Celebrate the jazz! The following three ads are celebrations of jazz music, jazz radio and jazz festivals!
1.) Swept Away by the Music!
The Wreckhouse Blues and Jazz Festival celebrated the launch of the festival with these outdoor ads!
2.) Play that Funky Music!
The Stockholm Jazz Fest used existing posted to get across the message of the upcoming events! I love the use of this saxophone and the microphone on these posters!
3.) The Ticket to the Concert!
What better way to promote an upcoming event than on the keys of a piano. These tickets were created to celebrate an upcoming concert at a jazz…
One cool ad for the day!
Oreo has taken their infamous dunk beyond the tv commercials and print ads of creative “dunking techniques.”
This ad uses a sticker of an over-sized milk glass on the elevator shaft and the cookie on the elevator.
What an attention grabber when you see the elevator getting to the first floor!
What do you think of this ad from Oreo? What other elevator ads have you seen that really catch your eye?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits and is back at grad school. She really enjoys researching…
In the slow season, believe it or not there is a slow season, at Starbucks, the company recently announced they will be offering samplings of summer beverages to increase traffic throughout the summer season.
These sampling events have been in progress in Atlanta, Boston, Detroit, Indianapolis, New York, Philadelphia and Washington for a few weeks and consumers are getting free small iced coffees on specific days with some restrictions. Is this a good marketing strategy or simply a way to boost sales?
Another summer promotion from Starbucks, that has a different twist on it throughout the country, is the offering a cold…
