I have heard so much about these new Macs and seen all of the TV commercials about the ultra thin Mac Air.
What other advertising techniques have been used to promote the new computer? I have been looking! And finally found one!
Mac has literally taken advertising to new heights and used the trays on airplanes to promoted the ultra thin Air computer.
What do you think of the use of trays on airplanes as advertising? Have you seen others?
Is this a strategic advertisement for this computer?
Source: Ads of the World
Amy is a blogger at Talent Zoo’s website: www.beneaththebrand.com. She currently works in nonprofits…
According to a recent article in AdWeek, email is now the most popular form of direct response marketing, based on a new survey of U.S. corporations done by Direct Partners. The survey was sent to 30,000 companies with 2007 revenues exceeding $100 million.
The overall results of the study show that email is used primarily by 35% of companies compared to 25% that use traditional direct mail and 21% that use packages, statement stuffers or other free standing inserts.
What do you think the reasoning for this is? Low cost? Quick response? What other reasons?
Another important note from the study was that…
The new Toyota Hilux’s brand promise is “Unbreakable” and they are supposedly targeting “the” new generation of consumers.
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They then distributed this to a database of potential Hilux buyers, and encouraged them to forward it on. From the screen saver, users could click through and arrange a…
Always searching the couch cushions and end tables for your remote?
Never fear!
This remote control holding pillow has put your searching days to an end!
These hand-made hemp and organic cotton pillows have a separate pocket set aside for your remote, so you are sure top never misplace it again! The pillows are made in Michigan by Mary and Shelly Klein, come in black and white and are priced at $116.
Source: Uncommon Goods
Who doesn’t love text messaging?
What a great way to get a quick message across, the perfect way to avoid voicemail and email and a great way to get a speedy response!
Even marketers have begun using text messages to accomplish all of these things! To promote reality TV show Big Brother 2008 in Australia, their advertising agency created a unique bluetooth SMS campaign that really caught people off guard. The ads used the “Big Brother is watching” slogan, which is the spirit of the show.
According to Trendhunter, the campaign installed Blue-tooth transmitters in over 20 bus shelters around town and the…
We see the anti-smoking ad campaigns every where we turn; yet they seem to have little effect on smokers.
QUIT realizes this as well and will be attempting a new approach to advertising and marketing with launching an Interactive Poster Campaign.
According to Trendhunter, the ads have been put up in place of public ashtrays around London. Each ashtray box features an image with a cut out in the shape of lungs… as people use the ashtray, they see the lungs fill with ash and cigarette butts.
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Will all toys soon have a digital component?
Lego seems to think so!
Can you believe that kids spend over 5 billion hours playing with Legos each year? This number could triple or even increase 10 fold with the launch of a new massive multiplayer online game called Lego Universe.
The idea of these virtual worlds of toys is not a new idea, however they are becoming more and more popular and Lego is following right in step.
You buy the traditional toy, the Barbie, the Legos, the stuffed animal Webkinz, and register the code it comes with online. This registration allows you to…
