Is everyone ready?
Ready for the September 28th season premiere of Dexter?
Well, get ready! Check out these cool, glossy magazine covers.
The covers replicate magazines such as Details, The New Yorker, People, Wired and GQ. With story lines like, “Everyone’s Favourite Hacker is Back,” “Dexter Morgan, Why He’s so Killer” and “Serial Sexy, Dexter Morgan Spills his Guts on Life as America’s Hottest Bad Boy.”
The world’s favorite serial killer is coming back for a third season on Showtime and along with these so called magazine covers, some pretty elaborate ad campaigns such as the ‘Bloody Urinals’ and ‘Butcher Shop’ promos, have been…
CBS just crossed over into the brand extension zone. Or rather, they are making it easier for consumers to re-enter The Twilight Zone. In June, CBS Consumer Products unveiled “Television City.”
An executive at CBS said: “Television City will become the umbrella title for all our classic TV shows…will offer marketers…the ability to engage millions of consumers.”
With distinctive packaging and signage programs, this initiative offers classic TV series to both consumers and retailers:
The Twilight Zone, Cheers, Mighty Mouse, Beverly Hillbillies, The Little Rascals, Dynasty, The Love Boat, Taxi, and Rawhide.
Expect to see the first products under the “Television City” banner in 2009.
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