Seth McFarlane is certainly going places ever since the big boom of his cartoon series, the Family Guy hit the boob tubes. The last we heard from him was closing up a deal with Google to which short video commercials would be used rather than the normal ads.
Now he is headed to Carnegie Hall where the Family Guy will be featured. The title is “The Family Guy Sings!” set to be held on November 24 and 25. The said event will feature the cast of the FOX animated series in a live performance of two uncensored episodes of the show. Additionally, the…
PBS has a new spot called “School Bus.” Part of their award-winning “Be More” brand campaign, “School Bus” is a very short story about a young boy’s extraordinary journey.
In only 70 seconds, the boy’s journey takes him first to the southernmost part of the earth, then to an moment in history, then to the Broadway stage, and finally into the solar system.
The purpose of the spot? It’s an invitation to experience PBS content.
“Be more” is supposed to illustrate how PBS helps you to explore new ideas and new worlds, and broaden personal horizons….all this fueled by compelling content offered exclusively…
CBS just crossed over into the brand extension zone. Or rather, they are making it easier for consumers to re-enter The Twilight Zone. In June, CBS Consumer Products unveiled “Television City.”
An executive at CBS said: “Television City will become the umbrella title for all our classic TV shows…will offer marketers…the ability to engage millions of consumers.”
With distinctive packaging and signage programs, this initiative offers classic TV series to both consumers and retailers:
The Twilight Zone, Cheers, Mighty Mouse, Beverly Hillbillies, The Little Rascals, Dynasty, The Love Boat, Taxi, and Rawhide.
Expect to see the first products under the “Television City” banner in 2009.
Source:…
Everyone’s talking about measurement of results these days, and “intent to buy” is considered an important way to measure a campaign’s success. That’s why a recent report by research firm Advertising Perceptions is noteworthy:
Cross-platform exposure to advertising results in higher intent to buy. Here’s what the study examined: beer, apparel, automotive, consumer electronics and toiletries.
**TV produced weak intent to buy on its own.
**If you add online ad exposure to print campaigns or TV, consumer intent to buy goes up.
**When two or more media were included, all of them showed lift.
**Intent to buy also goes up when brand names are thought of…
Branding each of the shows on The Food Network is crucial to keeping us coming back and not just saying, “another cooking show?” Their branding is conscious and effective, from the logos right down to the atmosphere of each kitchen.
Starting with the powerhouse 30-minute meals with Rachel Ray, the angle here is fast meals, made by someone just like you–but better. Her logo’s font looks like a futuristic courier new, an efficient, get-the-job done workhorse. But there’s a serif on the “i” that extends backwards instead of the dot that should be there, tipping us off to the fact that this is…
