Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on a documentary featuring the 2008 Cannes Young Lions Film Competition.
Who are these Young Lions? If you go to YouTube, you can see the teams from 26 different countries. Each team has this challenge: Produce a 60-second viral video showing kids having fun while having a…
The likes of Red Bull, MTV, Nike, and Sony Music are now enabling users—to buy, that is. It’s like a one-step program for impulse buyers, where viral video meets e-commerce, where advertisers connect with social media users. A company called Splashcast released a tool that turns online videos into impulse buying opportunities. It’s called “HotSpot.”
Here’s how it works: HotSpot enables marketers to tag objects — like a chair or a table lamp — inside a published video. You click on the highlighted item and see a sponsored message and a link to the purchasing page.
The first thing that came to my…
