Some may debate the origin of viral marketing, but Seth Godin explores the concept in detail in his book “Unleashing the Idea Virus.” The point of viral marketing is to create something so unusual and appealing that it spreads like a virus as people tell others.
Mastercard has harnessed this with a series of television commercials and online vignettes starring Indianapolis Colts quarterback, Peyton Manning. Online, one can enter his own name and a name of a friend, and it will create a customized vignette that is quite entertaining. The user is then able to share the vignette with a friend…
Levi’s has already been an established brand in the world of fashionable jeans and pants. In fact, its button-fly jeans has already made its mark as perhaps the leverage it needs from the other jean manufacturers in the world. And to further strengthen that hold, they have added the advanced marketing tool known as viral marketing to further bolster their brand.
At Unbuttonyourbeast.com, visitors can choose from nine different animated characters with names like Trout Troutman, Paul the Pincher and Sock Nasty, then customize the beast’s message by calling a toll-free number. The effort, unsurprisingly, is geared to young men just…
In order to promote its new Bliss line to female chocolate lovers, Hershey’s worked with viral marketing company House Party to organize more than 10,000 Bliss-themed parties, which took place frm April 25 to 27th. Hosts could go to Houseparty.com/hersheybliss before the party date to share party ideas. Overall, more than 129,000 guests attended the parties, where they could sample three different Hershey’s Bliss flavors. Afterwards, participants posted more than 26,000 photos, 50 videos and 15,000 blog entries to the site. House Party was also passed along 7.5 million to 8 million due to word of mouth from the event.
…
You have probably heard about the dancing guy phenomena by now. His name is Matt Harding and he’s a regular fella who is happily dancing his way around the world. Literally. In his latest video on YouTube called, simply, Dancing, he is seen strutting his stuff in 69 different locations around the world, in some pretty amazing places like Tonga and Timbuktu.
Matt, truth be told, is not one of the world’s great dancers. He does this kind of frenetic jig that looks like step aerobics on Red Bull. But his dancing isn’t what makes the videos so appealing. It’s the sheer…
