Being an avid reader of all things Advertising, it seems like the most clever and non-traditional marketing happens in the big cities. (Chicago, NYC, L.A., etc.) Never would I have ever imagined Burger King would hit Orlando, Florida, and finally…we too got some marketing love.
A friend of mine, working at a local Starbucks, picked up a wallet that was left on floor. Inside of it was not only “The Kings” license, but also $1 bill (which the Kings face stuck on it), fake receipt (for pinky rings… hilarious), gift cards for Burger King and a map of Orlando’s BK locations.
At…
Any brand worth its salt can produce a great promo or ad whose impression lasts a few years in the minds of its consumers. But a more telling example of greatness are the few brands that achieve an impression over several generations. That’s a brand worth not only its salt, but also its bologna.
In 1904, the entrepreneur-immigrant who was also a prescient marketer, Oscar F. Mayer, began branding his company’s meats to capitalize on their popularity. His was one of the first companies to volunteer for testing product purity in the US.
The first Oscar Mayer Wienermobile was created in 1936.…
Isn’t it nice when two big brands come together for a good cause? But it’s even better when it’s fun and has to do with young filmmakers, videos, Cannes, and a little competitive international spirit thrown in outside of the five Olympic rings.
It’s a can’t-lose proposition. That’s what Nokia and MTV are doing…working together on a documentary featuring the 2008 Cannes Young Lions Film Competition.
Who are these Young Lions? If you go to YouTube, you can see the teams from 26 different countries. Each team has this challenge: Produce a 60-second viral video showing kids having fun while having a…
The likes of Red Bull, MTV, Nike, and Sony Music are now enabling users—to buy, that is. It’s like a one-step program for impulse buyers, where viral video meets e-commerce, where advertisers connect with social media users. A company called Splashcast released a tool that turns online videos into impulse buying opportunities. It’s called “HotSpot.”
Here’s how it works: HotSpot enables marketers to tag objects — like a chair or a table lamp — inside a published video. You click on the highlighted item and see a sponsored message and a link to the purchasing page.
The first thing that came to my…
