I try not to ever double up on what I write for one blog on another. However I thought this idea was so creative and fun that I had to double up and share that the Golden Magazine will be hitting newsstands soon!
A new magazine is actually going to launch with a golden touch! Literally!
Kohl magazine will celebrate it’s launch with a cover that actually includes 91 grams of gold and 622 diamonds on the cover.
According to Trendhunter, it is estimated that this one magazine will cost $10,000 to produce!!
Kohl magazine is the UAE’s first and only women’s lifestyle and fashion…
In order to prove the claim that they can remove all stains in one wash, Breeze Excel laundry detergent, actually “delivered” on their promise to consumers.
Instead of sending a box with a gift in it, to the target market of women’s groups in Thailand, the box that was mailed was actually wrapped with the gift.
A t-shirt wrapped box contained a sample of the laundry detergent and if consumers wanted to see the results of their product all they had to do was wash the t-shirt with the enclosed laundry detergent sample.
The best part of the promotion was the ability to…
We learned from Amy in an earlier post that word of mouth (WOM) can help companies relay job openings, “Hey, we have a job opening.” And it can also get you in the door, “Hey, I’m looking for a job.” So, we know that WOM helps to increase awareness, but can it help increase focus enough to honestly get the word out?
Awareness and focus on you and your product will carry you a long way if you have a product worth talking about. It must be interesting, engaging; grabbing the attention of the consumer for them to want to utter the product…
