ss_blog_claim=5f03e3e7fa6ca8c951b6fbd30fa71c10 Word Of Mouth Marketing | Beneath the Brand

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Word of Mouth Advertising

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As I continue my job search, I’m learning more and more about the decline of traditional advertising.

Newspaper job postings are relatively nonexistent these days - yeah, I already knew that. But even on-line, finding work in my desired field near my home, it’s pretty hard to come by.

But - I do have a distant in-law relative who works for an amazing publishing company not to far from my home. And I have a friend who works for an educational supplies company - turns out they’re looking to hire several different people for various positions. And then there’s….

Anyway. I could go on. But…

Apple’s Word of Mouth Genius

I am a huge Apple fan. I started using an iMac about 7 years ago for video and photo editing when I worked for my parents’ studio. I was captivated by the beautiful presentation, the easy to use software and of course, the coolness factor. Today, I am the only Mac user in my office — I convinced my boss to let me switch because I often work from home at night and I was tired of dragging my Dell laptop home where I already had a perfectly good MacBook to use. I share this story regularly — this is…