By definition, I am a copywriter, which means that I’m supposed to hold the written word above all, particularly when I’m working with an art director! By dictate, I should secretly feel that design is just a way to pretty up an ad and frame my perfect words perfectly. Well, this might get me kicked out of the copywriter’s club but not only do I not feel that way, I’m also jealous of designers.
I’m envious of how design communications on such a pure level. Words take a more active, intellectual engagement, while design communicates effortlessly. With the
right colors, shapes and…
As of about a month ago, I worked in the advertising business. Specifically, the newspaper advertising business. For one of the largest daily newspapers in our area.
I worked there - until I was laid off. Along with 20+ others, in various departments, throughout the building.
Needless to say, the newspaper business is not doing so well these days.
I specifically saw it in terms of the advertising. Companies and individuals are much more likely to advertise online now. Whether it be for real estate, employment opportunities, or whatever - in-print is no longer the most effective advertising avenue available.
Now, as I job…
