In an attempt to motivate youth to get politically involved, Leonardo DiCaprio and friends made a YouTube video encouraging voter registration. The nearly 5-minute video goes on and on about the importance of registering and voting.
At first glance, you might think how nice it is to have celebrities get involved to communicate the importance of exercising our democratic right. But what frustrates the s**t out of me is how they simplify your vote as THE solution to the multitude of national problems.
Voting for a candidate does NOT guarantee results. Especially when each candidate has different plans on the same issues and remains…
While I was reviewing my RSS feeds this week, Adfreak pointed me to this YouTube Choose Your Own Adventure idea being put together by a guy name Cory Williams. Cory is asking you to help him find his cat, Sparta. The concept is very interesting in that you can use the YouTube set up to choose from one of four available choices that leads you to the next video.
Now, the storyline is a bit weak but the concept is sound. I never did find Cory’s cat, lost interest. I’ll be curious to see if a brand picks up on this idea. Get a good story…
The Muppets seem to be staging a comeback. In an effort to promote an upcoming Disney Channel special, several of our Muppet friends have set up their own YouTube channels. Beeker gets it going with a nice rendition of Ode to Joy. This is an interesting approach to revive the Muppet brand and bring back the variety show approach that brought the show success in the past.
Disney is once again putting their marketing force behind something and finding new ways to integrate the old and the new. The YouTube campaign is an interesting way to use a new medium to revive a brand that…
You have probably heard about the dancing guy phenomena by now. His name is Matt Harding and he’s a regular fella who is happily dancing his way around the world. Literally. In his latest video on YouTube called, simply, Dancing, he is seen strutting his stuff in 69 different locations around the world, in some pretty amazing places like Tonga and Timbuktu.
Matt, truth be told, is not one of the world’s great dancers. He does this kind of frenetic jig that looks like step aerobics on Red Bull. But his dancing isn’t what makes the videos so appealing. It’s the sheer…
